We are honored to be mentioned in Jack Kaufman’s "The Found a Business Book". Out of the 33 entrepreneurs interviewed throughout this book, StyleSeat founder and CEO, Melody McCloskey, was one of the top featured!
In this book, Melody explained her various strategies used to market StyleSeat to beauty and wellness professionals. Her interview expressed her primary focus on the company’s product: "The biggest thing that we did and most important thing was sitting with hair stylists most of our days and understanding how they run their business, what they’re looking for in a business management solution and then translating that to a product." (pg. 209)
For more tips and insights into Melody’s journey with starting StyleSeat, be sure to visit the website: www.foundabusiness.com to purchase Jack Kaufman’s inspiring book today!
Hey everyone! Help us welcome Ari, the newest addition to our fabulous marketing team! Ari interned with us last summer and has returned to our team as a Marketing Associate! She recently graduated from Cal Poly in San Luis Obispo, with a BS in Psychology and a minor in Business Marketing. She spends most of her free time riding her horse, Lucas, or attending Giants baseball games with her friends. She loves working for StyleSeat and cannot wait to make a big impact in this company! Again, we are so excited to have Ari back on board with the team!
Check out her bio and photos here: https://www.styleseat.com/ari
Your winter/spring skincare routine might not cut it in the summer months; hot weather and outdoor frolicking brings some unique challenges for your pores. Check out these tips to give your skin some extra protection this season.
Photo Credit: Camille Jules, Jen Plus Colour (2), Demond Styles, Empire Hair, Makeup & Photography, and Lourdes G,
Switch your makeup
Heavier liquid foundation might work great for your skin in the cooler months, but if you’re battling shine mixed with sweat, opting for a powder or mineral makeup this summer might help combat your overly-glowing skin. Keep some oil-absorbing sheets handy in your purse, too, to blot the shine away.
Chow down on antioxidants
Crisp, juicy berries are not only a refreshing and healthy summer snack, they’re also good for your skin. Antioxidant-rich foods have a protective effect on the skin which may help prevent premature aging and promote healthy cells. Cranberries, blueberries, and blackberries are the top among fruits, while beans, artichokes, and Russet potatoes rank highest among vegetables. Pecans, walnuts, and hazelnuts are also great sources in the nut family.
Photo Credit: SparklePeople Blogger
Don’t be a statistic
Yeah, yeah, you know excessive sun is bad for you, but for a lot of us the message still isn’t getting through. Skin cancer is the most common of all cancer types, and more than 3.5 million skin cancers are diagnosed in the U.S. every year. Even if you don’t develop cancer, you’ll likely prematurely age your skin and have to deal with a spotty and uneven face. Sunscreen isn’t the only way to protect yourself; consider light layers, wide-brimmed hats, sunglasses, and staying out of the sun during peak strength hours (10 AM to 4 PM). For more information about skincare and protection, check out our blog on "How to prevent wrinkles and sun damage this summer!".
Photo Credit: Brie Leach
Hydrate inside and out
Getting enough water is even more important in the summer with extra sweating, activity, and sun exposure. Stay consistently hydrated throughout the day for healthy skin, hair….healthy everything, really. Be sure to hydrate your skin externally as well, especially if you get burned (what did we say about sunscreen!?) or have been spending time in chlorinated pools. You may think you can’t use any oil-containing products during the summer, but a little oil maintains skin’s natural levels; drying it out too much will actually cause skin to overproduce oil. Try a high-quality virgin coconut oil—smells deliciously like summer already.
Let yourself chill out
If your work schedule is just as crazy during the summer or you have kids to chase after, relaxing may not come as easy for you as the typical student on break. Make sure to take time to de-stress and breathe, especially if you have skin issues. “Stress can do a number on your skin and can result in acne lesions that are more inflamed and persistent,” says dermatologist Rania Agha, M.D. Stress can also “cause brittle nails and ridging of the nails, lead to hair loss, worsen or cause hives, and induce excessive perspiration.”
Book a skin treatment through StyleSeat!
Consider pampering yourself with a facial, maybe some microdermabrasion, a chemical peel, some good old exfoliation; whatever you’re looking for, you’ll find a beauty and wellness professional on StyleSeat that can help you reveal your best skin this summer. Check out all the different skin care professionals in your area on StyleSeat.com!
Photo Credit: Eillek
Hey guys! Please help us welcome another one of our newest Marketing Associates, Val, to the StyleSeat team! Val was born in Ukraine and moved to San Diego at the young age of seven. She attended San Diego State University, with a major in Art History and Russian. Val is obsessed with mini dogs (specifically schnauzers and dachshunds) and hopes to have her own Alpaca Farm one day! We’re so excited to have Val on board with the marketing team, and we know she’s going to be a great addition to StyleSeat! We can’t wait to see what marketing ideas she’ll bring to the table! :)
Check out her bio and photos here: https://www.styleseat.com/val
Now that summer is here, you’ll be spending a lot of time outside enjoying the barbecues, beach parties, and picnics out in the sun. Although you have probably spent some time updating your summer wardrobe with new bathing suits and dresses, don’t forget that your nails need a makeover, too! Here are some fantastic new nail trends to try!
Ombré Nails: Not only do we love ombré colored hair, but that fabulous trend from 2012 has finally trickled down to our nails! The color fade is a great way to play with colors you’re already comfortable with. But on the other hand, this trend could be your opportunity to experiment with bright and bold color shades during these summer days! It’s a fast and easy way to spice up your nails, without putting too much thought into the design!
Photo Credit: Stephanie Carey
Textured Nails: Textured nails are definitely trending! Instead of the two-dimensional nail lacquer we’ve all come to know and love, 3-D textures are so in! Maybe the rougher look isn’t for everyone, but its definitely a simple way to style up your nails without spending too many hours perfecting your crazy nail art! Add some rhinestones, caviar beads, stickers, or anything that will truly make your nails pop!
Photo Credit: Nail Junky
Heart-Shaped Nails: Simply shape your nails into an almond (rounded point) shape and paint in a heart. You can add color to the heart for a jaw-dropping effect, or leave it white for a simple yet classier look- it’s really whatever your heart desires. In either case, this manicure is fast, easy, and will draw the attention of those around you! Heart-shaped nails are definitely our pick for most wow-worthy trend. I mean, who wouldn’t want hearts on their nails?!
Photo Credit: Maya Tanaka
Glitter Nail Art: Want a fun summer mash up? Try mixing bright colors, fun nail art, and of course, glitter! Start by picking a trendy pattern you want to draw. Then choose a bold color and sparkle on glitter for an eye-popping effect! You may be spending a little more time in the chair, but the results are definitely worth it!
Photo Credit: Destinee Handly
This summer is all about stepping out of your comfort zone and experimenting with new looks! These fabulous nails trends will open your mind to fantastic looks that may just end up being your new favorite styles!
Book your next nail appointment today on StyleSeat.com and check out more trendy nail photos in the StyleSeat Photo Gallery!